About Us

Meet our Leadership TEAM

We can’t wait to share this model with you, just as we have with some of the most successful companies in the Bay Area.

Brian Howard

Founder & CEO

Amy Romano

Account Manager

Candice Shields

Member Services

It’s time for a healthier model for employer insurance.

We understand that many employers have reluctantly accepted how our current healthcare system operates and figure that’s just how it has to be. We also realize that change is intimidating and a new approach like ours may seem too good to be true.

Well, that’s exactly what the companies we now call clients thought until they talked with our team, vetted our innovative, solutions-oriented Cost Plus model, and saw the undeniable benefits.

Our Goal

To offer accessible, high quality health care at a fair market price. 

Through our Cost Plus Model, we’ve been able to deliver on this goal. It starts with being aboveboard with everything. Clients can see how much a hospital bill was, what the discount was, what their fees were to get the discount. There’s nothing hidden in the process.

Our Philosophy

These are the three principles that guide all our client relationships.

  • Be transparent and open
  • Create a healthcare system that gives control back to employers
  • Educate companies & people on the problems with the healthcare system


The healthcare dilemma

The numbers don’t lie when it comes to the out-of-control costs and impact of our current health insurance system.

Deductibles have risen over 60% since 2010

SOURCE: Kaiser Family Foundation survey of employer-sponsored health benefits

Premiums have shot up over 25% since 2010

SOURCE: Kaiser Family Foundation survey of employer-sponsored health benefits

Medical bills are the #1 cause of personal BANKRUPTCY

SOURCE: 2019 study by academic researchers published in the American Journal for Public Health

Our Services

With Amity Benefits of Tampa Bay, your employees still have access to all the healthcare services they need, but now they’ll pay less for them.




Short Term Disability

Long Term Disability

Voluntary and Basic Life

Accidental Death and Dismemberment


Amity Gives Back

We believe our profits are to stay in our communities, this is why Amity Benefits gives back to the great organizations we believe in and are proud to partner with.

The Amity Pitch

Look, it’s natural to feel a certain loyalty to your broker and insurance provider. There’s a perceived level of comfort and safety. But don’t you owe it to your company, and especially your employees, to consider proven alternatives that are disrupting the industry? We can take you through specific case studies, identify the most promising areas of cost-reduction, and do a side-by-side comparison with your current health insurance plan. The first step is contacting us or requesting a complimentary review below.