About Us

Meet our Leadership TEAM

We can’t wait to share this model with you, just as we have with some of the most successful companies in the Bay Area.

Founder & CEO

Vice President


Matt Laporta

Advisory Board Member

Customer Relations Representative

It’s time for a healthier model for employer insurance.

We understand that many employers have reluctantly accepted how our current healthcare system operates and figure that’s just how it has to be. We also realize that change is intimidating and a new approach like ours may seem too good to be true.

Well, that’s exactly what the companies we now call clients thought until they talked with our team, vetted our innovative, solutions-oriented Cost Plus model, and saw the undeniable benefits.

Our Goal

To offer accessible, high quality health care at a fair market price. 

Through our Cost Plus Model, we’ve been able to deliver on this goal. It starts with being aboveboard with everything. Clients can see how much a hospital bill was, what the discount was, what their fees were to get the discount. There’s nothing hidden in the process.

Our Philosophy

These are the three principles that guide all our client relationships.

  • Be transparent and open
  • Create a healthcare system that gives control back to employers
  • Educate companies & people on the problems with the healthcare system


The healthcare dilemma

The numbers don’t lie when it comes to the out-of-control costs and impact of our current health insurance system.

Deductibles have risen over 60% since 2010

SOURCE: Kaiser Family Foundation survey of employer-sponsored health benefits

Premiums have shot up over 25% since 2010

SOURCE: Kaiser Family Foundation survey of employer-sponsored health benefits

Medical bills are the #1 cause of personal BANKRUPTCY

SOURCE: 2019 study by academic researchers published in the American Journal for Public Health

Our Services

With Amity Benefits of Tampa Bay, your employees still have access to all the healthcare services they need, but now they’ll pay less for them.




Short Term Disability

Long Term Disability

Voluntary and Basic Life

Accidental Death and Dismemberment


Amity Gives Back

We believe our profits are to stay in our communities, this is why Amity Benefits gives back to the great organizations we believe in and are proud to partner with.

The Amity Pitch

Look, it’s natural to feel a certain loyalty to your broker and insurance provider. There’s a perceived level of comfort and safety. But don’t you owe it to your company, and especially your employees, to consider proven alternatives that are disrupting the industry? We can take you through specific case studies, identify the most promising areas of cost-reduction, and do a side-by-side comparison with your current health insurance plan. The first step is contacting us or requesting a complimentary review below.



Brian has been in the insurance industry for nearly 15 years. Having garnered a reputation of honesty and sincerity, Brian and his team became increasingly frustrated with bringing renewal increase after renewal increase to their clients. Likewise, their clients voiced frustration with healthcare. Every year they faced a choice—either absorb the increase and fund it at the company level or pass the increase on to their employees in the form of higher payroll deductions, or worse, reduced benefits.

The traditional form of healthcare, as we’ve come to know it, just wasn’t working for Brian’s clients or for their employees. In an effort to cut costs and give back to clients, Brian started Amity Benefits.

Founded in 2018 as a market disruptor, our entire organization is focused on reducing overall healthcare costs by attacking the two largest cost factors of healthcare—facility claims and pharmaceuticals. By reducing overall healthcare spend, we are able to partner with clients to offer their employees better benefits at a reduced cost.


Vice President

Stacie is not stranger to the Tampa Bay community. In fact, she was born and raised in St. Petersburg, FL. It’s not surprising that she graduated from The University of Florida in 2009, she decided to move back to the area and start her career.

While her roles prior to Amity Benefits have spanned industries, one thing has been consistent-her role as client advocate. She is deeply rooted in the relationships she develops with her clients and always puts the client’s best interest first. Her most recent role, working for a technology based company, introduced to her the world of healthcare benefits and allowed her to see, first hand, the impact benefits have on each individual of the organization. By analyzing data and trends within the insurance industry, Stacie is able to help her clients make informed decisions.

In addition to advocating for her clients, Stacie also advocates for our communities most disadvantaged youth as a member of the Junior League of Tampa. Stacie currently resides in South Tampa with her husband and daughter Gracie. 



With a major in Economics and a minor in Mathematics, Bob started his benefits career over 30 years ago with Buck Consultants, Inc. in New York City where he worked in an actuarial department on defined benefit pension plan valuations. During this time he completed and passed his first actuary exam.

After a year in New York, Bob moved to Denver to work in the benefits department of Johnson & Higgins, now part of Marsh & McLennan Companies. A year later he took the position of group benefits manager at a local Denver firm.

In 1988 Bob started his own firm and soon counted three of Colorado’s top ten privately held companies as clients, including PCL Construction Enterprises, a Fortune Top 100 Company to Work For, and the 5th largest general contractor in the U.S. according to Engineering News Record. With his mathematical background and analytical abilities Bob understood and embraced self-funding for its flexibility and cost effectiveness. He also pays particular attention to tax ramifications in structuring overall benefit design and employee contributions. “Why not call a portion of employee medical contributions a long term disability contribution, thus making potential long term disability benefits tax free?”

Well known for his insurance expertise, Bob accepted an invitation to serve on the Colorado Association of Commerce and Industry’s insurance Advisory Board. He has also served attorneys as an Expert Witness in regards to health insurance legal disputes.


Client Relations Representative

My name is Grace Rogers, and I was born and raised in the Tampa Bay area. I graduated from Academy of the Holy Names in 2015, and shortly after made my way down to Southwest Florida to pursue my degree in Criminal Justice with a concentration in mental health at Florida Gulf Coast University.

During my time at FGCU I was a member of the Greek Organization, Tri Delta. After graduating Magna Cum Laude from Florida Gulf Coast University in 2019, I began working as a Customer Success Manager at a software company in the Fort Myers area. During this time, I supported a customer base with a high level of complexity to cultivate and build strong customer relationships over the customer life-cycle, while ensuring customer satisfaction and engagement. I was responsible for developing an excellent level of product and service knowledge to support customer questions and concerns.

I worked to establish a trusted/strategic advisor relationship with each member to drive value. I absolutely love working with customers to establish goals in effort to grow their business to its highest potential. When I am not working, you can find me teaching a Pure Barre class at the South Tampa studio, or drinking coffee with friends.